It is no secret that the Facebook algorithm changes to the Newsfeed has resulted in a precipitous drop in “fans” seeing Facebook Page Posts. Other than creating “click-bait” and “share-beg” content that does not serve you’re agency’s mission, shifting your focus to popular Internet Memes, or dumping the entirety of the marketing budget your agency doesn’t have into Facebook Page Posts you’ll undoubtedly see this trend continue.
There is however one change made to Facebook Pages that can help combat this, but you need to make your “fans” aware. Under the “Like” menu is a line for “Notifications“. If a user checks this option, then they will receive a Notification (that little globe in the upper right hand corner of Facebook) anytime you post new content… right alongside all those Candy Crush invites.
Simply take a screenshot of the top of your Facebook Page with the Notifications selection highlighted, and then share that screenshot on your Facebook Page. For some additional exposure, you can “pin it” to the top of your Facebook Page so anyone visiting to “Like” can see it immediately.
So here’s how I did it using Skitch for the EMS Blogs Facebook Page:
The real agencies that are truly affected by this are those who put all their content into Facebook, which is contrary to everything we’ve blogged previously. For those agencies, it’s not too late to move your content to your own hub and make Facebook simply a spoke in your wheel of communicating value.