Last week the Fire Department of New York (FDNY) unveiled their 2016 EMS Week Poster:
Compared to other years, I kind of like this year’s poster. While critics (such as myself) will eagerly point out the most obvious missing item (I won’t say it… but you can in the comments), I think that this comes a long way from 2015’s helmet poster shared with firefighters, 2014’s cartoonish staged scene, and of course the infamous revisionist history of 2011. While I think 2012’s from the shadows poster is still the best, this one definitely comes in second.
What is also notable is the FDNY logo itself. While FDNY concluded their 150 year celebration of fire service, this year marks the 20th Anniversary of FDNY becoming an EMS provider. The anniversary logo is a redesigned skyline (the Freedom Tower and the Tribute In Light taking the traditional place of the Twin Towers) within the outline of the Star of Life. This is a strong design and perhaps a bit of a mea culpa for that 2011 poster issue by including the 1996 date.
For that matter, I like the design so much, I think that should become the new FDNY brand. Afterall, as pointed out previously, 75% of the FDNY call volume is medical while only 5% is fire related.
Change is hard. I get it. It was hard at first to look at that patch without seeing the Twin Towers in it.
Change is also inevitable. Those who fail to change and evolve will find themselves stale and extinct. The skyline change, although at first a bit jarring, was done well. It represented the current day while playing tribute to the old ways. I’m sure a similar design could do the same thing. Represent the current day (EMS) while playing tribute to the tradition (Fire) of the department. Maybe then the EMS side would get more than just one week’s worth of recognition for the lion share of work they do.
Regardless, this year’s poster is very nice in my opinion. Feel free to share your thoughts in the comments…