The Fire Department of New York has revealed it’s 2015 EMS Week Poster:
From the Press Release:
This year’s FDNY-developed poster’s theme is “FDNY Strong” featuring members of FDNY from locations throughout the five boroughs “two EMTs, two Paramedics, an EMS Captain and four Firefighters” working together to remove an injured patient from a serious, life-threatening situation. Though not a photo from an actual incident, it vividly shows the lengths FDNY members go to, as well as the tremendous effort and teamwork it takes to accomplish the Department’s life-saving mission.
So… the EMS Week poster features a whole 55% of EMS Providers… what a novel idea!!! I’ve made no secret of my dislike for the way FDNY rebrands EMS Week to be FDNY-centric with their previous posters being full of revisionist history and poor photoshop efforts. I especially can appreciate the display of their math skills… since FDNY took over EMS in 1996 then to 2015 has magically equated to 150 years… it must be that new fandangled Common Core Math they’re teaching in schools today. Yes, FDNY has been around for 150 years, but they’ve only been in EMS for the last 19.
It’s no secret that the fact they have added non-EMS providers to the EMS Week poster is pretty telling of their mindset… meaning it isn’t EMS-centric at all. It’s like when companies or hospitals declare it “Employee Appreciation Week” in place of “EMS Week“… even though there is a National Telecommunicators Week (dispatch), Administrative Professionals Week (billing), and a National Truck Driver Appreciation Week (wheelchair van drivers).
My favorite poster remains to be the powerful image of a single provider of 2012. I still like this simple powerful imagery the best and am anticipating it to never be duplicated because it is just THAT darn good.
So what do you think of this obviously staged poster?