With 2013 behind us, now is the time to look at 2014 and gaze into that crystal ball to try and predict what kind of prosperity or pauperism it will bequeath onto us. I have three big predictions for 2014, so allow me to share the one that is most obvious.
The Ranks of Content Creators Will Be Thinned While The Content Increases
There is a high turnover rate for Content Creators, I would even dare say the turnover is higher than that in EMS. Many Creators begin blogging, podcasting, or creating videos on a whim. While they begin very passionately, at some point they become weary and eventually their creations slide into the nether. Some of them will have achieved some level of success, while others perhaps not so much. This is actually the every year norm, but I think in 2014 we’re going to see a greater thinning of the ranks than usual. There are three main reasons for this.
First I think the change in the networks will make it harder for the Creators to find their audience. Without finding the audience and getting that initial feedback and reinforcement, passions will wane more quickly and new Creators will quickly die off.
Secondly I think that many efforts to monetize content fall relatively flat and there will be a point where Creators who are trying to bank on their creations to generate substantial revenue will realize that’s unrealistic. Some of them will have been at it for awhile, and eventually it will become a bigger bother than its worth to generate content. For those who began it to earn income, they will be the ones who will simply fade away. For those who have a passion for what they are creating, the creations will still come but will perhaps be more spread out or grander in scale. This is not necessarily a bad thing, because the content they previously created will still be there. With every single new creation they release into the digital frontier, that previous content will be buoyed as well.
Third, and finally, I think many Creators become stuck in the medium they are in. I think bloggers prefer the written word, podcasters are audio-centric people in general, and vloggers need both visual and audio stimulation. I think that with the combination of the two factors mentioned above, we’re going to see Creators reach out in new formats and hopefully diversify their spoke platforms while maintaining a solid hub for their content.
I think that ultimately, as this will be realized, there will actually be an increase in the content out there. More importantly, with word counts and audio/video minutes aside, we’re going to see higher quality content. Sure, the majority of the content will not go viral and garner a million views a day, but there is definitely something to be said for the long tail returns on content and I think The Top 10 Posts From TheSocialMedic.net For 2013 proves that.