The most popular “tagging” system to categorize Social Media generated content is the #Hashtag. Although a popular Twitter feature, the #Hashtag was something that originated organically amongst the network’s users. It was adopted into the system, and beginning in July 2009 the network hyperlinked the #Hashtag that lead to a search results page for the term.
Now four years later, Facebook has been slowly rolling out #Hashtag support through the Newsfeed. This is a feature set that I thought would have come to Facebook sooner, rather than the later it has taken, but at least it has finally arrived.
I’ve already written about the science of the EMS hashtag, and all the points I make there continue to be relevant. I would add just these two points:
- #Hashtag your blog post title – This is something I’ve done frequently throughout the years, and now it has become even more important to set those keywords apart with a # symbol. Don’t go crazy tagging every word, I’d say no more than two or three of your absolute essential words in the title that are most likely to get the most attention
- Develop your agencies #Hashtag Creation Algorithm and use it – As I mention in the above linked article, having a formula or algorithm for #Hashtag development is essential for reaching your targeted audiences. It is important to set the formula and use it universally across all platforms with #Hashtag support
It’s important to note that while not all Facebook users are able to use the #Hashtags feature set yet, they will soon enough. It’s important to prepare, practice, and execute using these tools before we find ourselves in crisis mode wishing we had.