As I mentioned in an earlier post, Facebook has now enabled hyperlinked Hashtags. I am in fact very glad that they made enabled this feature, and still wish they would have done so a bit earlier.
This past weekend NBC News published an article about how there is simply Too Much #Hashtag! going on in the world. Although I am happy to see the feature enabled, I do have to agree with the article. I’ve seen it myself where you’ll see a status update followed by a link and then the hashtags #EMS #EMT #Paramedic #Ambulance #PrehospitalCare #NorthWest #KanyeWest #YoMomma. While I understand the reasoning (the more #Hash you have the more eyeballs on your content), its really just causing clutter and preventing the Hashtag system from being truly beneficial.
Here are three tips about Hashtag etiquette:
- Use No More Than Three Hashtags – Too many Hashtags will spoil your brand. I would really try to keep the number at two, but at most use three. If you absolutely NEED to use four or more hashtags, you have bigger problems than the Hashtag. Start looking at who your target audience is, then look at your content and consider revamping one, the other, or both to get yourself down to three Hashtags
- Select Keywords To Hashtag – I know it can be tempting to select every word you think your target audience may be monitoring, but you’re only cluttering the space and frustrating your potential audience
- Hashtag For Your Content – You should be Hashtagging based on your content as opposed to your audience. As an example, if you look at the EMS Blogs Facebook Page you will now notice that when a new article is posted the source blog of the article is what gets Hashtagged. This post will receive a #TheSocialMedic hashtag, Rogue Medic‘s content will get a #RogueMedic hashtag, and Greg Friese‘s content will be under the #EveryDayEMSTips hashtag. This allows our audience to be able to filter by source, which can be very useful if you want to find similar content from the individual bloggers on the network
So while I am all for going forward and using the Hashtag, please remember to Hashtag responsibly.