With EMS Week upon us the Fire Department of New York City’s Bureau of Emergency Medical Services has once again embarked on an advertisement campaign to promote their service.
Unlike previous years, there is only one version of the poster this year and they are thankfully not trying to rewrite history.
The image is a simple but powerful one, using this year’s EMS Week Theme “EMS. More than a job. A calling.” While the tone is perhaps a bit overdramatic, I think it is by far the best EMS Week poster they have designed to date.
The Empire State Building in the background is from a previous EMS Week. The reason the Empire State Building is lit in white, yellow, and blue is because city medics where white patches, state EMTs wear yellow patches, and blue for the Star of Life. Although FDNY‘s campaign is agency centric, it’s nice to see the Empire State Building recognizing the contributions of EMS providers statewide with their coloring scheme on the poster.
Although from the poster it may seem the medic is a faceless entity, I assure you that’s not the case. This video showing how they made the poster reveals not only the medic but highlights the work done by FDNY BEMS in creating the poster: