Facebook has announced that on March 30, 2012 all Facebook Pages will be switched over to the new Facebook Timeline design. One of (if not THE) biggest changes in the Timeline design is the addition of the Cover Photo. How you choose your Cover Photo is important, especially for when making that first lasting impression.
Here are 5 tips for EMS Agencies on choosing a Facebook Cover Photo:
- Use a photo with people – Yes we are all proud of our shiny vehicles and their brighter than the sun blinking lights, but it’s important to remember who our target audience is. If you are targeting other EMS providers then absolutely go with the equipment, but if you are targeting your community, focus on your people. That’s really who the community will be more interested in and we should be prouder of them than any piece of equipment they use. That should show in our choice of the Facebook Cover Photo
- Tag the people in the photo – Tagging is one of those features that are both the boon and bane of social networking existence. It’s important to recognize the hard efforts of our responders, so tag them to recognize them for their work. Some responders may have certain settings on their Facebook that will not allow them to be tagged, and that’s fine. You can still tag them by name without it linking to their Facebook profile
- Set a schedule when the photo will be changed – Try to set a schedule for when you’ll change the photo. It may be as often as weekly or as infrequently as after every group training or fundraiser. This will help keep the content fresh and interesting for both your community and your responders
- Use a high quality photo – While most cellphone cameras today are well within the range of regular cameras in the quality of the photo, it’s important to make sure that you’re using an in focus photo that will look good in an enlarged size. Sometimes e-mail programs compress photos so be wary of that happening if you e-mail the photo to yourself. File sharing tools like Dropbox help keep files in their full sized glory
- “Brand” your cover photos – Putting your website/hub address somewhere on your cover photo reinforces that Facebook isn’t the only place where you can be found on the internet
For more information and a video about the Facebook Pages change be sure to visit my post over at PIOSocialMediaTraining.com
The easiest way to think of your Facebook Cover Photo is to think of it as a billboard. What do you think is the most effective billboard that you can come up with to help you connect with your community?
Feel free to share your answers in the comments…