There is only one EMS World Expo post today simply because this is something so important that the other news pales in comparison.
September is Prostate Cancer Awareness Month. The Happy Medic Justin Schorr and Motorcop have put together a campaign to raise awareness of the disease after being sparked by TOTWTYTR and inspired by HybridMedic. They were joined by others including Kelly Grayson, Ron Davis, and Rommie Duckworth. How are they doing it you ask?
They are wearing kilts for the month of September and have therefore dubbed the campaign Kilted To Kick Cancer. Yesterday, with the help of sponsors Magnum Boots and Alt Kilts, they quite literally kicked the campaign off at EMS World Expo swiftly. As you walked through the hallways of the conference center or around the exhibit hall you could see a number of people wearing kilts.
More importantly, you could hear people talking about it. One poor guy made mention of “all the Scottish” medics at the show to his wife/girlfriend and SHE explained to him about both #KILTEDTOKICKCANCER and the risks of prostate cancer. While I kind of felt bad for this guy who received a lecture from his significant other after making what seemed like an innocent enough comment as they sat on a bench during a break, ultimately that is the whole purpose. It’s about sparking a conversation and using that opportunity to raise awareness.
Some Quick Facts About Prostate Cancer
- Prostate cancer is the most common non-skin cancer in America, affecting 1 in 6 men
- For men in the United States the risk of developing prostate cancer is 17%
- The older you are the more likely you are to be diagnosed with prostate cancer
How You Can Help
- Visit Kilted To Kick Cancer and learn more about the campaign
- Take the Kilted To Kick Cancer Fundraising Challenge from Kelly Grayson and be eligible to win some very very cool prizes
- Share the links on your blogs, Facebook, and Twitter (use hashtag #KiltedToKickCancer)
- Wear a kilt and be prepared to tell people about prostate cancer with the facts
- Most importantly, if you qualify, GO GET CHECKED!