Yesterday the Fire Department of New York (FDNY) unveiled their EMS Week 2017 poster. The poster features FDNY Rescue Paramedics Jose Benitez and Ari Nathanson of Station 8 in Manhattan working with Firefighter Gregory Beach of Rescue Company 1 and Firefighters Ronneal Edwards and Brendan Lee of Engine 26 to provide care to an injured construction worker at a site in Manhattan.
The poster is based on an actual call involving construction worker Marco Bravo who was also on hand for the unveiling.
Despite the poster depicting the process of spinal immobilization, it is an action depiction unlike last years. It is by far graphically one of the better posters over the last few years, definitely better than 2014’s graphic nightmare. It allows the viewer to see the faces of the rescuers, unlike 2015’s poster. I suppose I could complain that the number of firefighters is outnumbering the number of EMS providers on an EMS Week poster… but I honestly have more important things to complain about with this year’s EMS theme of “Always In Service” being among them.
Considering all the literature and discussion on provider stress, fatigue, economic struggles, and sacrifice the theme of “Always In Service” seems tone-deaf on the part of ACEP. Of course, it’s important to remember that EMS Week isn’t focused at EMS providers but rather the public. I still think it’s a poor choice.