Judgement of the Paramedic

Found this on Facebook from the League City EMS Page and wanted to share it here because I think it’s powerful and very true…

Judgement of the paramedic

The medic stood and faced God.
Which must always come to pass.
He hoped his uniform was clean,
He’d gotten dressed kind of fast.

“Step forward now, paramedic.
How shall I deal with you?
Have you always turned the other cheek?
To my church have you been true?”

The medic squared his shoulders and said,
“No Lord I guess I ain’t,
cause those of us who wade in blood,
can’t always be a saint.

I’ve had to work most Sundays,
and at times my talk was tough.
And at times I’ve been violent,
cause the streets are awful rough.

But I never took a penny
that wasn’t mine to keep…
although I worked a lot of overtime,
when the bills got far too steep.

And I never passed a cry for help,
though at times I shook with fear.
And sometimes, God forgive me,
I wept unmanly tears.

I know I don’t deserve a place
among the people here.
They never wanted me around,
except to calm their fears.

If you have a place for me, Lord,
It needn’t be so grand.
I never expected or had too much,
But if you don’t I understand.”

There was silence all around the throne,
where saints had often trod.
As there medic waited quietly
for the judgment of his God.

“Step forward now, paramedic.
You’ve borne your burdens well.
Walk peacefully on heavens streets.
You’ve done your time in hell.”

-Author Unknown-

Answering The #ALSIceBucketChallenge To #StrikeOutALS

o… recently I was “tagged” or “nominated” or “challenged” to take the ALS Ice Bucket Challenge by one of the supervisors at my agency.

Here I am meeting the challenge…

Ice Bucket CoverDoes it suprise anyone that I was a Film major in college?

So if you haven’t heard or seen anything about the #IceBucketChallenge, then seriously what rock have you been hiding under? The amazing part to me is that I remember seeing my friend Rotor Ray do it on Facebook what seems like months ago. Now it’s gained some serious traction and virality. The people at the ALS Association must be very pleased… over $70 million dollars has been raised through the campaign.

Viral Campaign Components

People often ask what it is that can make such a campaign viral. In my experience, every successful one has three key elements in common:

  1. Ease of Access – the media generated for the campaign has to be easily created and easily accessed
  2. A Positive Outcome – the campaign needs to strive for an improvement in the quality of life for a segment of the population, the bigger usually the better
  3. A Champion – there needs to be someone to really champion the cause at the onset to get it out as much and as wide as possible to increase the potential virality of the campaign

There’s also something here to be said about the long-tail effect of Social Media on these campaigns. I remember the first video I saw of this was of my friend “Rotor” Ray doing it at his station in West Virginia, and I feel like that was MONTHS ago. So even if you have all the right components it can take awhile to hit maximum velocity.

Honestly you can try to make something go viral, have all the components needed to go viral, but in the end it could be a flop compared to what your goal was. There are people who will tell you that they design for virality and can almost guarantee virality… notice I stressed the almost. In the end, there are no guarantees as to the levels of success of failures that your campaign will have.

The only thing that is guaranteed is that if you don’t try, you will absolutely never succeed.