How @Boston_Police Set The Standard For Public Safety Sources On @Twitter

I have to be honest, most of the time when I write about Twitter it usually has something to do with professionals acting unprofessionally, agencies overreacting and blaming the tech instead of addressing the unprofessional behavior, or highlighting how agencies are either incompetent at Twitter or just plain old incompetent. Now not all Twitter is news is bad, there have been positive stories about campaigns for good causes, agencies that do it right, and those educational articles on how to use Twitter. While it’s ALL not bad, the bad always seems to come through.

Which is why I am really happy to be able to write this article.

@Boston_Police Did It Right

If you followed the events in Boston last week, I hope the two Twitter accounts you followed and relied upon was Boston Police Department and Boston EMS. Not only did they provide timely information, but most importantly it was accurate.

As the event unfolded and the focus shifted from the incident and the victims to the investigation and identifying perpetrators the Boston Police Department Twitter took on a new importance, especially with the mass media reporting on rumors and speculation. The team behind the account did some very specific things that have set the new standard for Public Safety Agencies using Twitter.

    Boston_Police_Twitter_Feed
  • Using native Twitter functions: Many teams employ some sort of third party app to manage their Twitter accounts, such as Hootsuite or CoTweet. One of the problems with these services is that photos and videos do not necessarily show up in the native Twitter app as a “Twitter Card“, most commonly found on native uploads under the “Expand” link. It appears the Boston Police Department used the actual Twitter interface the ensure that their content would be seen
  • Use of hashtags: While we’ve talked about use of hashtags concerning specific events, we never discussed using hashtags to direct the message. Boston Police Department used the hashtags #CommunityAlert and #MediaAdvisory creatively to direct messages to the audience they intended it for. This novel use of Hashtags highlights both their flexibility and their importance
  • Correct the Mass Media: At one point in the investigation both CNN and Fox reported that a suspect had been apprehended. These reports were based on “sources”, and were truly and utterly false. The Boston Police Department was able to dispel the rumor and in that instant became a more reliable source than the mass media

    • The New Twitter Standard For Public Safety Agencies


      Going forward, Public Safety Agencies will need to do a couple of things to make sure they meet the standard that @Boston_Police has set for agencies using Twitter. Agenices will have to:

      1. Make their updates timely and consistently
      2. Use Hashtags to both categorize and direct messaging
      3. Ensure the full use of Twitter functions by using native applications for multi-media and links
      4. Remain a source of reliable information for ALL subscribers
      5. Dispel rumors and misinformation with reliable statements and maintain being a trusted source of information throughout

      In conclusion, it is important that as our social media audiences grow, and our use of social media grows that we continually evolve our usage with our audience to maximize the effectiveness of the message. Great job to the Boston Police Department, and I hope your department accepts the challenge to meet the new standard they have set.


WordPress Announces Classrooms Amidst Stagnation

Yesterday WordPress announced a newish offering in the form of WordPress Classrooms. This product line is geared to bring more K-12 educators online and using the WordPress platform in their schools and for teaching.

wordpress_screenThis separate, but generally equal, offer from WordPress includes an interesting feature set:

  • Specifically designed educational themes
  • Increased student engagement*
  • Modern flexible designs
  • Full control over access to content

While initially I thought this looked like a fantastic new offering, I quickly noted that really what it was is WordPress taking the WordPress.com product, wrapping it up in chalkboards and the alphabet, and delivering a WordPress.com experience. In other words, you can already do all these things with WordPress.com.

So why the separate branding and message?

I think to a certain degree WordPress sees a certain amount of stagnation on the innovation of the users. I think they want to appeal to both a younger audience and be able to demonstrate versatility as a platform. All of this is great, but I don’t think what they did appeals all that much.

You can put lipstick on the pig, but you still have a pig**.

* WordPress reminds teachers that users must be at least 13 years old to create a WordPress.com account without parents permission
** In full disclosure this blog, and the entire EMSBlogs.com Network, runs on WordPress. I love WordPress and all that it does and no, I am not calling it a pig. I just wish there could be a separate feature set for educational blogs, such as a BuddyPress type integration for users


Why Flickr Is My New Old Photo Sharing App

It isn’t a big secret that I deleted my Instagram account after their latest change to the Terms Of Use. Now I know that Instagram has backpedaled, but honestly if they haven’t learned the lessons of their forerunners like Twitter, Facebook (who conveniently owns Instagram now), or MySpace, then I really don’t want to use a service like that.

The problem is I still want to take pictures, be able to use some filters to spice them up while covering up for my crappy composition, and share them. While there are a couple other Instagram imitators, I found an elegant solution in a relatively unlikely place.

Flickr.

Now I have always been a fan of Flickr, having used it for years personally. It has had a long standing reputation as the original social photograph sharing site and it is one of the services I continue to recommend to agencies in their use of Social Media. The problem is that it really didn’t evolve with the rest of the internet, and its mobile app has been more than slightly lacking. For that matter, until the new one was released, it was pretty clunky and horrendous. Flickr is owned by Yahoo! and if you pay attention to the tech scene you probably already know the tumultuous times they’ve had over the last few years. However with their new CEO Marissa Mayer isn’t just another executive type body thrown into the slot, she was one of the founding Google engineers and has quite a bit of experience on building products that work.

The new Flickr mobile app for iOS is a clear result of that. The app now features it’s own camera and filter editing suite, very much like Instagram does. It allows you a robust view of both your own photostream and the photostreams of your contacts, with the newest additions being presented at the top. While Flickr does not force 1:1 cropping of the images, it does do a nice job of juxtaposing different sizes next to each other.

Once you have the image you want and are ready to upload it, Flickr gives you quite a few options about the photos Title, Description, and whether it goes into any of your already existing sets on the service. If your concerned about privacy, you can also limit visibility of the image before you upload it. Flickr sharing is not just limited to your Flickr Photostream. You are able to share the photo socially to Facebook, Twitter, Tumblr, and via e-mail.

On of the other really nice things about using Flickr is that when you share your photo on Twitter, the photos appear directly within in the Twitter app. Instagram and Twitter have been involved in a little bit of an API war recently, and the result has been Instagram photos no longer appearing live in Twitter feeds. Since Flickr is still on Twitter‘s good side (at least for now), you can see the photos right there.

While I liked Instagram, it is hardly the only (or for that matter the best) option out there for photo sharing. Flickr‘s new app combines the strong points of Instagram‘s mobile success with Flickr‘s long standing solidity in a web presence with tools of curation that are second to none.

How I Got Banned On Facebook

Many of you, like myself, are probably fans of the EMT/Paramedic Community Page on Facebook. Well here’s the cautionary story of how I got banned from commenting and liking anything there, or perhaps more importantly, how with great power comes a greater responsibility to more than just those that might agree with you when representing the industry in the eyes of the public.

The Offending Post

So Friday night I caught this post from the EMT/Paramedic Community Page in my stream. I was honestly a bit taken back by it, having not seen this type of attitude from the Page Administrator before. Both the tone and the content of that status update are things that I have advocated against, repeatedly, again, and again, and again. It is important to be professional online especially when in a public forum like Facebook.

Reading the comments I saw some typical misguided comments about the subject of HIPAA, some additional misguided comments about the nature of the Facebook Page, and an expected groundswell of support for the page. Allow me to make something very clear to hopefully correct some of that: a Facebook Page is a PUBLIC PRESENCE that ANYONE on Facebook can see. It is not “owned” by an individual, it is not limited to viewing by a select group, it is NOT an “EMS site”.

Not agreeing with either the tone of the post or the comments, I left my own comment to try and redirect this unnecessary unprofessional vitirol against another users opinion, as misguided as it may have been. It read:

I don’t know what’s worse, someone misunderstanding legal matters, like most in EMS, or a Facebook Page Administrator who calls a user a “moron” instead of using the opportunity to provide some education. Something to ponder…

About two hours later I went back to see how the conversation was progressing. Do you know what I found? Somehow I had mysteriously “unliked” the page, which I promptly re-”liked”. Once I did that I was able to see the wall again and the comments. That was when I discovered what had REALLY happened.

My comment had been deleted.

I could not make a comment.

I had been banned.

BANNED!

In a recent interview with EMS World, the Page Administrator Kenya Nixon had the following to say:

Of course, there is a downside to being the administrator of a popular, public page. “Dealing with spam and trolls is a big negative,” Nixon says. “I like everything to stay civil, but that doesn’t always happen.”

I can understand the need to keep the SPAM and the trolls to a minimum. As a Page Administrator I too have had to remove comments and on occasion ban a user or two for the use of profanity, an uncivil nature, and unprofessional comments.

So did my comment fall into the uncivil and unprofessional category? I don’t think so. Perhaps you think differently and, unlike the Page Administrator, I welcome your opinion… as long as it is provided in a professional and respectful manner (as a quick note, I do have comment moderation enabled so it may take a little bit for your comment to be visible).

The problem here, or at least my perception of the problem, is the Page Administrator did not like a dissenting critical opinion of their word choice. They viewed it as an attack instead of what I had intended, something meant to provoke a pause, initiate thought, and hopefully lead the Administrator to the conclusion that what they had indeed posted was unprofessional and something they should correct. In essence, they chose to censor me.

It’s important to understand that I remain a big believer in you own your own words from my WELL days and that yes, mistakes both can and will happen. Recognize the mistake, correct it, and remember it so that you don’t make it again.

Years ago the vast majority of EMS blogs were filled with unprofessional content, rant style, insulting, and some downright obscene things. Over the last few years that’s changed dramatically thanks to the efforts of the true professionals in this field to provide a more positive image of the profession to the point where the rant style has become non-typical of the field. It seems that now we have to worry about the Facebook Page Administrators smearing us as well. Is there education available about it? Absolutely. The very basics that I previously linked to can be applied to ANY social network/social media setting.

In the end it’s not about specific content, it’s about the basic elements of decency, compassion, and trying to effect a positive change in the lives of others. Looking at what that Facebook Page Administrator has done by both their posting and their action of banning me from further comments, I have to wonder what their patient care is like.

If their lack of those three tenets is any indicator, then I hope they choose a new profession soon.

So What Was The Post Directed At?

The post on Facebook that I commented on was in reference to a photo that had appeared on the Facebook Page’s wall. The photo was an EMT or Paramedic kneeling down to remove an object that had impaled a patient through the posterior. There was some mild nudity and the patient’s face was not visible.

To that extent, also from the interview on EMS World came this statement from Page Administrator Kenya Nixon:

Thankfully, Facebook has strict rules regarding what it deems “obscene,” so it’s easier for her to discourage things like pictures of extreme injuries. “I also don’t allow any solicitations without the vendor first contacting me,” she says. “I don’t want the site to turn into one giant ad.”

Due to the graphic nature of the photo I consider it Not Safe For Work or children and therefore, unlike the public Facebook Page, you’ll have to click here to see it and read the rest of the post…


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Because It’s About Best Practices

I received an interesting e-mail regarding my post on What We Can Learn From Hibachi Cooking. Here’s the snippet I found most interesting:

…you continue to make these crazy comparisons as if one is related to the other. This not only has nothing to do with social media but nothing to do with EMS. EMS is unique with unique challenges and unique solutions…
-Name withheld for their own protection

It’s absolutely true that I often make comparisons in both Social Media and EMS to things not necessarily correlated either directly or indirectly. While part of this is because I’m not a big fan of reinventing the wheel, the other part is because I think that everything (and everyone) has value. It’s just a matter of observation to determine how that value can be applied to our own challenges. This is usually referred to as discovering “best practices” to meet a need.

Here’s another great example of putting “best practices” to use:

“Pit crews” are a car racing tradition and the answer to a quick response for a problem. By training “pit crew” style we decrease the time between patient contact and the start of effective compressions with early defibrillator application maximizing the potential for a ROSC. So we’ve taken a racing “best practice”, applied the ideology to a challenge in EMS, and from most accounts have achieved a better response time.

While I will readily admit that at times my comparisons may be a stretch, it’s important that we keep both our eyes and our minds open to the possibilities of what can ultimately improve our service as whole. Sure, there are some industry “best practices” that won’t necessarily work for some systems because of other variables, but ultimately we won’t actually know what works best until we try it.

So as far as the Hibachi post goes, when it comes to the distribution of your social media content, give it a try for a week or two and compare the results to what you had done previously. You won’t know if you’ll get a greater reach unless you are willing to try it out. If you do, feel free to let me know what worked and what didn’t work.

My inquiring mind wants to know…


What We Can Learn From Hibachi Cooking

Two weekends ago I was at the Sakura Japanese Steak and Seafood House with a group of friends. If you’ve ever been to a similar styled restaurant then you know that the cooking of your dinner is as much about the entertainment value as it is in the actual meal, but the true art of hibachi isn’t in the twirling knives and the cheap culinary humor. The true skill is in timing.

Timing is an important element in social media. This is often overlooked or underrated by the burning to desire to disseminate the information NOW NOW NOW. While some information is definitely timely, other information would be better served for a specific time and/or day.

Here are a few suggested times/days to publish content directed at North America:

  • Monday through Thursday has the most traffic internet wide
  • 9:00am Eastern begins the US traffic rise that doesn’t begin to decrease until 11:00pm Eastern
  • 11:00am Eastern is the best time for Twitter links
  • 2:00pm Eastern on a Wednesday is the best time for Facebook sharing
  • Twitter refers more traffic during weekends while Facebook refers more traffic during the week

Taking all that information into consideration, including lag time for sharing from automatic services, Monday-Thursday from 10:00am-2:00pm EST are optimal posting times for content directed towards North America.

Do you plan your content? If not, why not?


5 Facebook Page Cover Photo Tips For EMS Agencies

Facebook has announced that on March 30, 2012 all Facebook Pages will be switched over to the new Facebook Timeline design. One of (if not THE) biggest changes in the Timeline design is the addition of the Cover Photo. How you choose your Cover Photo is important, especially for when making that first lasting impression.

Here are 5 tips for EMS Agencies on choosing a Facebook Cover Photo:

  • Forest Hills VAC Facebook PageUse a photo with people - Yes we are all proud of our shiny vehicles and their brighter than the sun blinking lights, but it’s important to remember who our target audience is. If you are targeting other EMS providers then absolutely go with the equipment, but if you are targeting your community, focus on your people. That’s really who the community will be more interested in and we should be prouder of them than any piece of equipment they use. That should show in our choice of the Facebook Cover Photo
  • Tag the people in the photo - Tagging is one of those features that are both the boon and bane of social networking existence. It’s important to recognize the hard efforts of our responders, so tag them to recognize them for their work. Some responders may have certain settings on their Facebook that will not allow them to be tagged, and that’s fine. You can still tag them by name without it linking to their Facebook profile
  • Set a schedule when the photo will be changed - Try to set a schedule for when you’ll change the photo. It may be as often as weekly or as infrequently as after every group training or fundraiser. This will help keep the content fresh and interesting for both your community and your responders
  • Use a high quality photo - While most cellphone cameras today are well within the range of regular cameras in the quality of the photo, it’s important to make sure that you’re using an in focus photo that will look good in an enlarged size. Sometimes e-mail programs compress photos so be wary of that happening if you e-mail the photo to yourself. File sharing tools like Dropbox help keep files in their full sized glory
  • “Brand” your cover photos - Putting your website/hub address somewhere on your cover photo reinforces that Facebook isn’t the only place where you can be found on the internet

For more information and a video about the Facebook Pages change be sure to visit my post over at PIOSocialMediaTraining.com

The easiest way to think of your Facebook Cover Photo is to think of it as a billboard. What do you think is the most effective billboard that you can come up with to help you connect with your community?

Feel free to share your answers in the comments…


#EMSToday: Kelly Grayson’s Blogging 101

Early Thursday morning I found myself in room 328 for Kelly Grayson‘s Blogging and Social Media:How To Do It and Keep Your Job. Many of you may be wondering (just as Kelly was) why I would take such a class. Truth be told, I always try to take Social Media classes because I like to hear what others have to say about it and compare it to my own behavior/views on it. It helps keep me balanced… I think.

Kelly started out by providing the audience with his own history in blogging, leaving out his title of EMS Blogfather. This provided a gateway for his explanations on blogging basics such as where you can blog and how to start one either with or without your own domain name. He made sure to point out that some bloggers pay to have their blogs hosted so there could be some cost, while others utilize free services.

Kelly also spoke about owning your own words, following the Healthcare Blogger Code of Ethics, and some helpful content creation guidelines including:

“If you wouldn’t say it or do it in uniform, don’t do it in Social Media.”
- Kelly Grayson, EMS Today 2012

That is really very simple, clear, and good advice. The only problem I think there is to that is you may be surprised what some people may do in their uniforms… and even more surprised that they think its okay.

As always, it was a great overall presentation.

Want to blog? Consider joining EMS Blogs… no current blog required! (Although writing samples may be requested)


Does The Number of Twitter Followers Really Matter?

Last night was the premiere for one of my guilty television addictions… Celebrity Apprentice. Mashable points out that this season’s cast is the most socially connected casts the show has ever had. As if to prove it, the social media smack talk started within the first 30 minutes:

“When it degraded into who was “most recognizable” I was disgusted… Out of all the women in there I have the most Twitter followers.”
-Aubrey O’Day
Celebrity Apprentice aired February 19, 2012

So for the record, as of the writing of this blog post, Aubrey O’Day has 381,155 Twitter followers.

Fellow apprentice and one of those “women” she referred to was Teresa Giudice… who has 416,803 Twitter followers.

All bad mathematical equations aside, the real question we should be asking is does the number of Twitter followers you have really matter?

When The Number Of Twitter Subscribers Does Matter

Twitter excels at conversation, especially in the moment. It works extremely well for breaking news and providing up to date information on events happening because there are eyes on it at that time.

Because of this, calls to action in the moment are especially effective on Twitter, provided you have an engaged group of followers.

When The Number Of Twitter Subscribers Doesn’t Matter

There is a constant deluge of information for the average Twitter user. In order for you to get your message out the user needs to be looking at their timeline within an average of 30 minutes from your post. Because of this, Twitter has been traditionally weak in driving users to content such as videos, blog posts, and information about past/future events.

That 30 minute window is really key for another reason. What if those who do see your content do nothing with it? There is an engagement factor that also needs to be taken into account. Someone may read your content, which is fine if that’s what you’re looking for, but if it’s a link or a call to action they may do nothing more with it.

For these reasons, the power of the overall number diminishes dramatically based on the frequency of your messages and if your follower base is comprised more of casual readers than engaged and active users.

The Bottom Line

While the number of followers you have may seem impressive, may (falsely) make you feel above other users, and provides you a better chance to spread your message further… ultimately the number doesn’t really matter. Varying levels of engagement and the constant stream of information before them nullifies any power in quantity in the long run.

What matters most is, as with most social media content, the quality of the content.


What I Really Do Meme For EMS

The newest meme craze is upon us with a vengeance and (as with most things) there is definitely something to learn. Here are two of what I think are the best “What I Really Do” memes for EMS and hopefully you’ll understand what I mean before getting to the end of the post:

I’m sure my mom thinks that’s exactly what I do. Here’s another one I like because of the Trauma reference which we obviously know is true:

So what does this meme teach?

The lesson it teaches is that how we are viewed is a matter of perspective.

How can we change someone’s perspective?

We can change perspective through the knowledge they can gain when we tell our own stories.

That is all.

Go forth and spread the word.

/soapbox