While Being Miserable About “The Lego Movie” Selling Out This Weekend You’ll Never Believe What I Found

This past weekend The Lego Movie was released to wide fanfare. Unfortunately between weather forecasts and traveling back from Washington D.C., I wasn’t able to find a show with seats to attend.

So as I sat in misery I was cruising the internet and found this:

Lego_Hands_Only_CPR_with_Lego_Vinnie_-_YouTubeLego Hands Only CPR with Lego Vinnie is both informative and hilarious!!! This is one of the best videos I’ve seen performing a Public Service Announcement for Hands Only CPR since the not-so-safe-for-work one. You also can’t argue about the timing of it, with all The Lego Movie hype it’s undoubtedly getting more views than normal… like from me!

What public education announcement would you want seen done in Lego?

@FDNY Issues Twitter #Alert For #Hercules

As the northeast prepares for the onset of winter storm #Hercules, The Fire Department of New York Twitter account (@FDNY) has made the first known use by the department of the Twitter Alert system at 5:45pm tonight.


By utilizing the special #alert hashtag subscribers can be notified via text message, push notification through the Twitter app, or by a highlighted tweet in the timeline. Only those who have subscribed will receive the special alert.

To sign up for the Fire Department of New York Twitter Alerts you can visit their enrollment page here. You can find the full list of Twitter Alert Participating Agencies here.

New Facebook Algorithm Diminishes Organic Page Posts Further

facebook_featured_imageLast week Facebook announced that they were once again going to be changing the Facebook Newsfeed Algorithm to feature more “high quality content. The Verge has taken this to mean that they will be promoting more news articles and demoting more memes. While Facebook has said that most Pages shouldn’t see a difference, well I don’t necessarily believe that to be true.

Back in 2009, Greg Friese and I made it a point at PIOSocialMediaTraining.com that agencies should be using Facebook, Twitter, and all the other social networks as spokes connected to a platform/website that the agency itself controls. The “hub and spoke” model is something we talked about and continue to profess as the way an agency (whether it be EMS, law enforcement, or a fire service) needs to build their social media presence around. Through the years many people have offered a variety of excuses as to why they choose instead to invest solely in Facebook or Twitter. While we can understand the restraints and challenges, it was short term thinking and we often pointed out the disadvantages of having your content owned by a social network and placing all of your social media outreach into one proverbial basket.

Because there is that chance the basket will get lost, bought, sold… or change its algorithm.

For example, the EMS Blogs Facebook Page has seen an approximately 62% drop in organic reach further diminishing the posts from reaching 3% of the audience to a whopping 1%. I have seen similar drops in other Facebook Pages that I manage and have heard from other Facebook Managers they are seeing similar reach issues, most notably for link posts to long form articles. Photo posts continue to be the furthest reaching post type with an organic reach of approximately 6%, down from 10%. Now these are all very rough numbers from only a week’s worth of information, but I think that the message is obvious.

Changes can and will occur to affect the effective reach of social media through the social networks that are beyond our control. Establishing a hub for your agencies content, keeping it timely, and directing your audience to it every chance you get is the only way to ensure that you will remain a viable source of trusted information for your community. Sure you can in theory “Boost” your Facebook Pages posts to increase exposure, but if you have all that money to begin with then why didn’t you invest in your own hub from the beginning?

@BkNorthLt Sued By Patient Over Twitter Picture

BKNorthLt_PictureBack in April I mentioned the shortcomings of two of the Fire Department of New York (FDNY) Bureau of Emergency Medical Services (BEMS) members on Twitter. One of those members, former @BkNorthLt Timothy “Bad Lieutenant” Dulhos, is in the news once again.

The Daily News reports that the patient who he photographed and then added the text “Wide Load” to the back of a wheelchair as crude Perez Hiltonesque commentary before tweeting the photo out is now suing him and the City of New York.

Now, I need to be honest here. I don’t condone his behavior in the slightest. I think he is an embarrassment to the FDNY (who he is no longer associated with), the City of New York (where reportedly he still lives), and to the profession (which he continues to work in, reportedly at Richmond County Ambulance Service in Staten Island). With that said, I wish I didn’t have to write this next paragraph, but it needs to be pointed out.

The truth is that had the patient not come forth to sue him and the city, and let’s be honest their really after the city since he is not worth all that much, we would not know who the patient was to this day. The patient, Teena Gamzon, wasn’t mentioned in the earlier news reports that I’ve read. I also would question the legality of the photograph. Was this taken in public view? If it was taken in a hospital, does the hospital post signs specifically forbidding photography? Do they enforce it? Taking the photo may have been totally and absolutely legal. Before you start screaming about private property (which since a hospital is open to the public it is considered a public space, just like a mall is) and HIPAA violations just because of the photo, I suggest you read an old (but still relevant) post on HIPAA and Photography.

My point is that just because it may have been immoral, unprofessional, and childish… that does not make it illegal.