Yesterday Facebook launched Reactions, an upgrade to the “Like” button. In addition to the traditional Thumbs Up “Like“, there are now Heart “Love“, Smiley “Haha“, Smiley “Wow“, Smiley “Sad“, and Smiley “Angry” to properly convey your emotional feelings towards the post.
Reactions are accessible by hovering your mouse over the “Like” button on the desktop platform or pressing down and holding the “Like” button for mobile.
What Does This Mean For The Newsfeed?
I expect that engagement with content rates will dramatically increase. This is the time for content creators to run a gamut of different posts and see the types of Reactions they get with each type of content. With that knowledge, you can start gearing your creation towards the reactions you want to evoke.
As of right now every Reaction will be considered the same as a “Like” was for engagement purposes. This will undoubtedly change over time and analysis by Facebook. It could mean that one day when you “Love” something Facebook will show you more of it, while if you show that you are “Sad” then you may see less of it. On one hand I think that’s a great way to have a more positive Facebook experience, but then on the other hand I don’t necessarily want my feed to be all kittens and rainbows.
Let me know what you think about the new Reactions in the comments and please, as always, “Love” this post…