FDNY EMS rap artist Farooq Muhammad was the “opening act” for the EMS Today Conference’s Keynote and Opening Ceremonies session yesterday afternoon.
The new video is called Keep Yourself Safe and demonstrates the hazards that EMS professionals face every day. The video is a diversion from his previous works for three notable reasons. First, the lyrics provide a reminder of safety practices all EMS professionals should be practicing. Secondly the video Has Muhammad and his co-workers in Blauer Uniforms (who funded the project) as opposed to his usual FDNY attire. Finally, Muhammad and his co-workers are seen operating and working on a Bay Ridge Ambulance Volunteer Organization (BRAVO) ambulance. Check out the video here:
I like this video for two reasons: it addresses something that cannot be stressed enough (safety) and it utilizes one of the many volunteer services operating in New York City, providing them with some much needed exposure. My one issue with this video is that the product placement seems a bit overbearing, and therefore people may just mistake it as an ad as opposed to educational entertainment.
Farooq Muhammad has become known for his well produced music videos focusing on EMS, most notably that of the FDNY. His first video was Call 911 and was released during EMS Week 2009, currently having been viewed over 200,000 times. EMS Anthem was released during EMS Week 2010 and has been viewed over 300,000 times. For EMS Week 2011 he followed up with Blue Star-EMS that has garnered slightly more than 87,000 views.
So what do you think of the new video? Appropriate product placement or does it drown out the message?