During the course of the day I get quite a few e-mails from different people in different places often asking me about the different aspects of blogging. I have no problem answering these e-mails and providing as much guidance as I can, but it would probably be easier if I could just e-mail them a URL with the information already there as I do when I talk about the Pros and Cons Of Joining A Blog Network.
So in the interest of being able to point people to a specific resource, I’m going to do a brief series on the topic of blogging as it pertains specifically to the Emergency Medical Services. Before we even start on how to blog for EMS, or for that matter how to blog period, we must first answer what is probably the most important question.
How Can Blogging Help EMS?
One of the biggest challenges we have as an industry is being able to communicate with the public about what EMS is and what we can and cannot do. For years we have relied heavily on the media to help educate the public about our services. Sometimes they got it right, but most times there were half-truths or missing facts in the story.
Now media itself is seemingly under the gun. Whereas newsrooms used to have hundreds of employees, their staffing is being reduced as print circulation, radio listening, and television views are being replaced by online publications, podcasts, and online video. If they weren’t able to accurately tell our story when they were at full staff, what makes us think that they can tell it now with their own manpower shortages?
Communicating with and educating the public about EMS is something that we need to accept and own. We need to tell our own story, to communicate our own value, and place ourselves in the minds of the public as we want to be seen. So how do we do it?
Blogging gives us an easy way to do that. It can help us to tell our own story to our communities where we can communicate our value and take the opportunity to educate the public on both what we can do and on things that will help us better serve them when they need us.
What we’re going to cover in this series:
– Common Blogging Terms
– Choosing An Identity
– Selecting An Avatar
– Selecting A Blogging Platform
– The Disclaimer and The Disclosure
– The Healthcare Blogger Code of Ethics and HIPAA
– Writing Posts For Your Blog
– Linking To Other Bloggers
– Commenting On Other Blogs
– Copyright vs. Creative Commons
– Images For Your Posts
– Everything I Should Have Mentioned About EMS Blogging But Possibly Didn’t